Our Mission is to add value to the beef industry with the support of our employee family to benefit our producers, customers, and communities.

Bridging generations of knowledge and experience in cattle production with today’s forward-thinking technology in processing, we are connecting the dots to restore balance in the beef industry and achieve the sustainability and traceability consumers demand

We strive to foster the sustainability of the beef industry. This means balancing and respecting the needs of the environment, our communities, and employee families while supporting the economic success of the company.

We recognize our obligation to continually act with individual and business integrity and in the most ethical and humane manner possible for the animals under our care.